client case
From $200K to $1M — Scaling a Streetwear Brand with Meta Ads
The brand had strong organic traction and street credibility but no scalable paid system.Their Meta Ads presence was nearly non-existent—limited retargeting, inconsistent creative testing, and no structure for sustained growth.They needed a framework that could turn buzz into a consistent, high-performing acquisition engine.
Scale from $200K to $1M per month through Meta Ads while preserving authenticity, profitability, and community-driven brand value.
Four-Pillar System
Pillar 1: Category-Specific Advantage+ Campaigns
- Restructured ad account around key product categories (hoodies, tees, collections, accessories).
- Enabled precise control of budget allocation, spend efficiency, and performance by category.
Pillar 2: Testing Engine
- Built a systematic testing framework.
- New creatives entered testing campaigns, winners were promoted, and underperformers cut immediately—creating a constant pipeline of proven ads.
Pillar 3: Dynamic Product Ads (DPA) Domination
- Launched dual prospecting and retargeting DPA campaigns using existing photography.
- Showcased the full product catalog without costly new production.
Pillar 4: International Expansion
Scaled beyond the U.S. into the U.K., Australia, and Asia, tapping new audiences hungry for authentic American streetwear.
Creative Strategy
Focused on real culture, real people, and real fits.
- Authentic Street Content: Real customers and creators wearing the product in everyday scenes.
- POV Product Breakdowns: Creator-driven styling content that doubled as social proof.
- Scroll-Stopping Visuals: Nontraditional angles and dynamic street photography that stood out in feeds.
- Lifestyle + Product Pairing: Combined clean product shots with lifestyle imagery to inspire purchase intent.
Scaling Framework
Employed the “Double-Up Method”:
- When campaigns hit KPIs → double the budget.
- If performance held → double again.
This method allowed fast, profitable scaling from $5K–$10K monthly ad spend to the levels required for consistent seven-figure revenue.
Scaled from $200K to $1M+ per month in under two months.
Entered 3+ international markets including the U.K., Australia, and Asia.
Aggressively scaled ad spend while maintaining profitability and community trust.
Grew without sacrificing the street-level credibility that made the brand desirable.
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