client case
From $50K to $500K — Scaling a Luxury Jewelry Brand With Meta Ads
The brand struggled to surpass $50K/month, despite having a $1,000+ AOV and strong in-store performance.
Their digital strategy treated Facebook Ads like traditional catalog marketing, missing the psychology and emotional triggers that drive luxury purchases.
They lacked:
- A strategic media structure
- A luxury-specific funnel
- Targeting designed for high-net-worth individuals
- Creative that conveyed craftsmanship, exclusivity, and desire
Transform a plateaued luxury jewelry brand into a scalable, acquisition-driven powerhouse capable of 7-figure annual revenue—using Meta Ads as the core growth engine.
Four-Phase Luxury Funnel Architecture
- Foundation Phase
Created lookalike audiences built from top 1% retail customers—those with the highest lifetime spend—leading to the brand’s most profitable campaign.
- Retargeting Infrastructure
Constructed evergreen retargeting showcasing craftsmanship, answering objections, and reactivating past buyers. Implemented DPAs for personalized product-level follow-up.
- Expansion Phase
Launched DPAs to lookalike audiences (unconventional but highly effective). Layered ultra-specific luxury interests (beyond basic “jewelry” targeting).
- Systematization
Built dedicated testing campaigns separate from profitable ones. Rolled out product-specific and collection-specific funnels for consistency and scale.
Creative Strategy
The brand shifted from “gold fonts & glam backgrounds” to authentic luxury storytelling, using creative that evokes desire, identity, and craftsmanship.
- Customer UGC: Real high-value customers wearing pieces in natural environments.
- Product Carousels: A 5-frame journey (full piece → craftsmanship → worn → packaging → lifestyle).
- Studio Videos: Close-ups showing the weight, shine, and detail worth thousands.
- Founder Videos: The founder discussing inspiration, materials, and artistry—adding trust and emotional depth.
Scaling Framework
The “Double-Up” Method
When a campaign performed for 3–4 days, budget wasn’t increased by 20%—it was doubled, then doubled again if profitable. This aggressive system took ad spend from a few thousand dollars to $50K+ monthly with stable profitability.
Breakthrough Moment: The $250,000 Sale
A buyer from the Cayman Islands—previously unknown to the brand—purchased a $250K necklace after seeing a retargeting ad.
What drove the sale:
- Strategic retargeting
- Premium craftsmanship-focused creative
- Trust-building narratives
- International targeting reach
Scaled from $50K/month to $500K/month, transforming the brand into a 7-figure operation.
Massive growth driven solely by Facebook/Meta Ads systems.
Unlocked new wealthy markets including London, Dubai, Singapore & Hong Kong.
Scaling overseas reduced costs and expanded reach simultaneously.
Want to scale premium without losing your edge?
92625 is more than an agency. We’re a results partner—raised in Newport Beach, built for global scale. Our approach blends finance-sector discipline, tech-driven efficiency, and the timeless style of editorial design.