client case
Turning One-Time Shoppers Into Lifelong Fans
Meraki Medicinal, a fast-growing holistic health brand, had strong organic traction and proven products but had never run Facebook Ads.They needed to unlock scale quickly while keeping efficiency and brand trust intact.
Achieve 6× revenue growth through Meta Ads while maintaining profitability and building a sustainable acquisition engine.
4-Campaign Framework
Built a full-funnel Meta ecosystem from scratch:
- Strategic Retargeting: Precision-targeted warm audiences from their email list and site visitors.
- Systematic Testing Engine: Promoted winning creatives and paused underperformers in real time.
- Holistic Interest Targeting: Targeted niche wellness audiences competitors ignored.
- Advantage+ Shopping: Leveraged Meta’s top-tier automation for rapid learning and scale.
Creative Strategy — “Hidden in Plain Sight”
- Mined Existing Content: Identified high-engagement organic posts with proven resonance.
- Tested + Refined: Turned brand-provided materials into data-backed ad winners.
- Scaled Top Performers: Expanded best creatives across multiple campaigns and placements.
The Double-Up Scaling Method
- Identified high-ROAS campaigns and doubled budgets immediately.
- Monitored performance—if metrics held, doubled again.
- Scaled from $0 to $5K daily ad spend in four months.
Scaled from $200K to $1.2M per month in just four months through Meta Ads.
Achieved aggressive scaling while maintaining strong profitability and efficiency.
Built a lean, data-driven acquisition engine that sustained performance at scale.
Reached the growth target faster than forecasted through systematic testing and budget doubling.
Want to scale premium without losing your edge?
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