client case
From $2.24M to $6.02M — Scaling a Premium Golf Brand with Meta Ads
REDVANLY had built a respected name in premium golf apparel, generating $2.24M in annual revenue. But growth had plateaued. The challenge: scale aggressively without diluting brand equity or overspending in a high-cost market where customers demand authenticity and quality.
Achieve triple-digit growth while maintaining profitability and preserving the brand’s premium positioning in a discerning, niche market.
Seven-Strategy Framework
- Dynamic Product Ads Foundation
Used Meta’s Dynamic Product Ads to let the algorithm surface top-performing products, creating efficiency and insights for future creative strategy.
- Precision Interest Targeting
Targeted ultra-specific audiences—Country Club Members and Luxury Lifestyle Enthusiasts—instead of broad interest pools, ensuring every dollar reached verified golfers.
- Best-Seller Amplification
Focused creative resources on the top five products driving 80% of total revenue, crafting ads and visuals that highlighted their premium features.
- Full-Funnel Retargeting
Built comprehensive retargeting across video viewers, engagers, and website visitors using dynamic ads, testimonials, and carousel creatives to nurture the entire journey.
- Founder Whitelisting Revolution
Positioned the founder as the face of the brand. Ads featuring him discussing performance, fit, and design added credibility and authenticity that resonated deeply with their audience.
- Advantage+ Expansion
Once the algorithm was trained, launched Advantage+ campaigns featuring best-sellers to profitably expand reach while maintaining ROAS.
- Reels + Stories Optimization
Leveraged short-form placements to cut CPCs and CPMs by reaching new incremental audiences at lower costs—scaling spend an additional 12% profitably.
Scaled annual revenue from $2.24M to $6.02M while maintaining profitability.
Increased from $70K/month to over $550K/month with stable ROAS.
Sustained positive margins throughout the aggressive scaling phase.
Humanized the brand through founder-led creative, increasing engagement and conversion across premium audiences.
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