client case
From Studio to Street: Scaling a Lifestyle Empire
Larissa Loden Jewelry (LL Jewelry) had previously run Meta Ads but never with consistent or scalable success.
They struggled with fluctuating performance, unclear strategy, and no repeatable framework for growth.
To hit their ambitious 2023 revenue and ad spend goals, they needed a complete restructuring of their acquisition engine.
Profitably scale revenue while stabilizing performance, increasing MER/ROAS, and building a Meta Ads system capable of supporting aggressive year-over-year growth.
1. Dynamic Product Ads (DPA) as the Foundation
- Lower CPCs to rapidly ramp traffic.
- Algorithm identified emerging best-sellers.
- Served ads to verified shoppers to convert early purchasers quickly.
2. Top Customer Lookalike Audience
Synced a Klaviyo segment of customers who spent $1,000+, then built lookalikes to train the algorithm with high-value buyers from day one.
3. Best-Seller Creative Focus
Advised the creative team to shoot ads for the top 10 best-selling products, then pushed them to high-intent audiences.
4. Full-Funnel Retargeting
Engaged video watchers, social engagers, and site visitors through DPAs, static images, carousels, and review GIFs.
5. Founder Whitelisting
Activated the founder as the face of the brand. Ads featured her breaking down designs, explaining product stories, and showcasing best sellers.
6. Advantage+ Expansion
After training the account, launched Advantage+ Shopping campaigns promoting best sellers to broaden reach while protecting efficiency.
Scaled topline revenue from $226K to $1.2M YTD — before even entering Q4.
Grew from $0 to $60,000+ per month while maintaining target MER and ROAS.
The brand is projected to surpass 5× last year’s revenue by year-end.
Created a stable acquisition engine with predictable week-to-week results — a first for the brand.
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