client case
From 30–40% to 85%+ Occupancy — Filling Boxing Classes with Meta Ads
This boxing gym struggled to fill classes on key days, averaging only 30–40% occupancy.
Despite having multiple offers—1st class free, New Member 4-Pack for $59, 4-Pack for $79, BOGO—they were running no Facebook or Instagram ads promoting them.
They needed a repeatable system to fill classes consistently and attract new members.
Increase class attendance across underperforming days (Sunday, Tuesday, Thursday) and convert new members through targeted offers and local paid campaigns.
Month 1: Launch Offers With Local Awareness
Ran regional + local campaigns promoting the 1st class free and New Member 4-Pack.
Month 2: Expand Creative + Introduce Stronger Offers
Launched static + carousel ads highlighting BOGO and the $79 4-Pack, aimed at capturing warmer audiences.
Month 3–4: Social Proof–Driven Scaling
Rolled out customer testimonial video ads featuring real member stories across all offers.
Immediate lift after launching first-time and new-member campaigns.
Plus a 30% increase in repeat customers, driven by stronger offer promotion.
Sunday and mid-week classes hit 85% and climbing, requiring more class times to meet demand.
Streamlined offer-based creative and localized targeting reduced acquisition costs while increasing conversion volume.
Want to scale premium without losing your edge?
92625 is more than an agency. We’re a results partner—raised in Newport Beach, built for global scale. Our approach blends finance-sector discipline, tech-driven efficiency, and the timeless style of editorial design.